Apple Just Changed the Game: Immersive Video Meets the Future of Storytelling

Apple Vision Pro is about to redefine the way we experience entertainment. With their latest innovation—Apple Immersive Video—you're no longer just watching. You're inside the story. And it kicks off with "Submerged," a pulse-pounding thriller from Academy Award-winning filmmaker Edward Berger.

This isn't your typical screen experience. Apple Immersive Video blends ultra-high-resolution 3D visuals with Spatial Audio, making you feel like you’re physically in the scene. "Submerged," the first scripted short film made for this format, takes you into the heart of a WWII submarine during an intense, harrowing attack. But it's not just about watching anymore—you’re shoulder to shoulder with the crew, feeling the tension, hearing the creak of steel under pressure, fully immersed in every moment.

Apple's foray into immersive storytelling doesn’t stop with films. Later this year, Apple Vision Pro users will be treated to intimate performances by top artists, like RAYE, and mind-bending new episodes of Adventure, where extreme athletes push the limits of what's possible. And if that wasn’t enough, next month, The Weeknd will take things up a notch with an immersive concert experience tied to his new album Hurry Up Tomorrow.

A New Frontier for Filmmakers

Director Edward Berger, the genius behind All Quiet on the Western Front, calls Apple Immersive Video a "wonderful new medium" that has forever changed his approach to storytelling. Using Apple Vision Pro, Berger was able to create an immersive narrative that’s more than just visually stunning—it’s emotionally gripping.

Shot in Prague, Brussels, and Malta, the production of Submerged involved an actual 23-ton WWII-era submarine replica. Everything from the sparks, steam, and water, to the fire effects, was designed to maintain a sense of realism. Every actor underwent stunt and freedive training to ensure that even off-screen performances felt authentic, bringing an unprecedented level of detail and depth to the story.

The Future of Entertainment Starts Now

"Submerged" isn’t just a film. It's a new way of experiencing entertainment—where the audience becomes part of the action. And this is just the beginning. Apple Vision Pro is poised to roll out even more groundbreaking immersive content, setting a new standard for how we interact with movies, music, sports, and documentaries.

Get ready. Because with Apple Vision Pro, you’re not just watching. You’re living it.